Elevating Your Donor Experience
The most complete and automated solution with great donor experience in Singapore — Contact us if you want to know more in person
Good governance is foundationally critical to managing a charity according to the Commissioner of Charities, Mr Desmond Chin (Commissioner of Charities Annual Report 2022). Elevating donor experience is more than just good designs and great technologies; it is about building trust and confidence with the donors and major stakeholders. Creating a transparent system with checks and balances, allowing users to retrieve and confirm donation records for tax deductibility submission error free is paramount to achieving good governance in any charities. Donations can come from different sources; website, microsites, third-party fundraising platforms, via post using Business Reply Service (BRS) and walk-ins just to name a few. Openning up many channels of donations with a multitude of payment methods is desirable for maximum reach and convenience. It will inevitably increase collections, but it will also increase the complexities of managing the operations. These different sources have different data entry points yet requiring the same rigourousness in managing data integrity and accuracy. As the transactional volume increases, management and operations will face challenges in ensuring accurate reporting and responding to donors’ requests. It will reach a tipping point where donations will plateau not because of lack of fundraising efforts but handling capacity. Maintaining IPC status means timely and accurate tax submission with full confidence that the data is accurate and consistent with the source and intention of the donors.
“Creating a transparent system with checks and balances, allowing users to retrieve and confirm donation records for tax deductibility submission error free is paramount to achieving good governance in any charities.”
The Donor Experience Journey
The solution to these challenges is to automate the mundane tasks that take up much effort from the users to ease the workload. There are many steps in the donor experience journey where automation improves experience while having straight through processing reduces work and increases data accuracy. The genesis of the donor journey is receiving a smart landing page link which is encoded with the programme ID as shown below:
If you scan the QR code you will land on the donation page and you can start donating (This is a demo site). When the donation is completed using Stripe Payment solution, the system will perform the following steps:
- Capture the donor’s details — using Singpass to fill details is also possible
- Receive the payment
- Send the donor payment acknowledgement and tax receipt (if tax deductibility is selected)
- Perform automatic reconciliation — only with Stripe
- Submit the donation record for IRAS verification before submission — we are listed as one of IRAS approved vendor for the integration
Steps 1 to 5 is fully automated but step 4 is only possible with Stripe payment solution. The system will also tag the donation record using the smart link to the fundraising programme that resonated with the donor. This solution empower the fundraising manager with insightful reports knowing which programmes is most effective and for which audience. It is an optimal digital marketing solution every charity should have. Fundraising budget is tight but equipped with insightful reports, fundraising manager can more effectively raise funds with tighter budgets.
Donor Portal
For the bigger charities, it is strategically more advantageous to have your own donor portal to improve brand awareness and to effect better communications. Using third-party fundraising platforms should be used as an alternative platform for the extra coverage without facing brand dilution. Building long term donor relationships who resonate with your mission is crucial to maintaining a pool of loyal donors providing consistent support. Building a community of likeminded donors who can gather to create a force to drive the mission with momentum.
Dynamic Fundraising Capabilities
Content is king when it comes to fundraising, but the major impediment is the ability to publish impactful content readily without being diluted by other brands. Having your own fundraising portal with different capabilities allow more specific tuning of the functions for more effective call-to-action outcomes. This is made possible when you have complete control over its content and how the functions should work. The campaigns shown below are published from our DXMS solution (click here to download) dynamically into the donor portal or your website. This solution unleash the ideation capacity of the fundraising team to great effect
Five Key Components
There are 5 key components to delivering a solution that is both strategically potent and yet operationally easy to use. The system does most of the heavy lifting with functions that work in the background making time for fundraisers to create more ideas to see what works. Our solution not only brings productivity but also creativity.
Personalisation plays a crucial role in connecting with the intended audience. Securing new donors initially is just the beginning; the real challenge lies in transforming them into regular, recurring contributors.
Engaging content without brand dilution compels the audience to take action. This requires better designed functions that is specific to your mission.
Data captured and payment made operates in a highly secured environment with compliance to the PCI-DSS and PDPA requirements. Experience our demo donation page here.
Impactful reporting is both dynamic and insightful as our data schema is well through paying attention to the proper nomenclature used within the organisation.
Data-driven insights helps to support data-driven decisions. Clarity is achieved and discussions are more objective and substantive.
Salesforce Foundation donates 10 free licenses to any approved charity of IPC. Sign up with us and we will arrange for you to obtain the free licenses.
Join us in this seminar to learn how to elevate your donors’ experience and fulfil your mission for the common good.
